Velvet
AI color analysis and personalized beauty.
Discover your seasonal color palette, virtually try on makeup and looks, and let AI compose custom styles. Velvet is your smart beauty companion.
Inside this edition
Beauty, guided by color.
Instant color analysis
Velvet identifies your seasonal color type in seconds (Deep Winter, Soft Autumn, Bright Spring) and reveals the colors that enhance your skin tone.
Realistic virtual try-on
Try on lipsticks, foundations and eyeshadows directly on your face, in real time, before you choose.
Magic Wand AI
Describe the look you dream of and the AI generates a complete proposal, matched to your seasonal palette.
Look Recipe
Every virtual look comes with step-by-step instructions to recreate it in real life: products, techniques, order of steps.
Lighting Studio
Preview your looks under different lighting: daylight, candlelight, office or nightclub.
Local processing
Your facial data is processed on your device. No face image is sent to remote servers.
Why Velvet?
Seasonal color analysis is the key to a harmonious style, but consulting an expert is expensive and online guides stay unreliable. Velvet democratizes color analysis with AI: in seconds, the app determines your season and generates a personalized palette for makeup, clothing and accessories.
The Magic Wand goes further: describe a look and Velvet composes a complete proposal that respects your palette. Each look comes with a step-by-step Look Recipe, and the Lighting Studio checks the result under every lighting. All facial data stays on your device. Free, with an optional Velvet Pro subscription.
In brief
What is Velvet?
Velvet is a free beauty app, on iOS and Android, built on AI color analysis. It determines the user's seasonal color type, offers a real-time virtual makeup try-on and generates custom looks matched to their palette. Facial data is processed locally, on the device.
Read the guide: Seasonal Color Analysis: How to Find Colors That Enhance Your Skin ToneFrequently asked
Everything people ask us.
Is Velvet an alternative to Style DNA or TrueErin?
Yes. Velvet offers instant seasonal color analysis like Style DNA or TrueErin, and adds virtual makeup try-on and AI-generated personalized looks.
Do my photos stay private?
Yes. Processing happens on-device whenever possible, and no photo is shared outside the device.
Discover next
Other editions from the catalogue.
Reveal your beauty.
Free on the App Store and Google Play. Velvet Pro subscription with a free trial.
Privacy and terms of use