Catalogue/Mobile apps/Velvet

Velvet

AI color analysis and personalized beauty.

Discover your seasonal color palette, virtually try on makeup and looks, and let AI compose custom styles. Velvet is your smart beauty companion.

v1.0.1Version
iOS & AndroidPlatform
LiveStatus
BeautyCategory
Inside this edition

Beauty, guided by color.

No.01

Instant color analysis

Velvet identifies your seasonal color type in seconds (Deep Winter, Soft Autumn, Bright Spring) and reveals the colors that enhance your skin tone.

No.02

Realistic virtual try-on

Try on lipsticks, foundations and eyeshadows directly on your face, in real time, before you choose.

No.03

Magic Wand AI

Describe the look you dream of and the AI generates a complete proposal, matched to your seasonal palette.

No.04

Look Recipe

Every virtual look comes with step-by-step instructions to recreate it in real life: products, techniques, order of steps.

No.05

Lighting Studio

Preview your looks under different lighting: daylight, candlelight, office or nightclub.

No.06

Local processing

Your facial data is processed on your device. No face image is sent to remote servers.

Why Velvet?

Seasonal color analysis is the key to a harmonious style, but consulting an expert is expensive and online guides stay unreliable. Velvet democratizes color analysis with AI: in seconds, the app determines your season and generates a personalized palette for makeup, clothing and accessories.

The Magic Wand goes further: describe a look and Velvet composes a complete proposal that respects your palette. Each look comes with a step-by-step Look Recipe, and the Lighting Studio checks the result under every lighting. All facial data stays on your device. Free, with an optional Velvet Pro subscription.

In brief
What is Velvet?

Velvet is a free beauty app, on iOS and Android, built on AI color analysis. It determines the user's seasonal color type, offers a real-time virtual makeup try-on and generates custom looks matched to their palette. Facial data is processed locally, on the device.

Frequently asked

Everything people ask us.

Is Velvet an alternative to Style DNA or TrueErin?
Yes. Velvet offers instant seasonal color analysis like Style DNA or TrueErin, and adds virtual makeup try-on and AI-generated personalized looks.
Do my photos stay private?
Yes. Processing happens on-device whenever possible, and no photo is shared outside the device.

Reveal your beauty.

Free on the App Store and Google Play. Velvet Pro subscription with a free trial.

In brief

How does Velvet determine your seasonal colour palette?

Velvet uses the front camera to analyse 3 skin tone dimensions: undertone (warm, cool, neutral), depth (light, medium, deep), and contrast between skin, eyes, and hair. An AI model trained on over 50,000 portraits labelled by 4 professional colour analysts then classifies the user into one of the 12 extended seasons — 4 main seasons (spring, summer, autumn, winter) with 3 sub-types per season (light, warm/cool, deep). Analysis takes 4 to 8 seconds depending on lighting quality, and Velvet offers a built-in Lighting Studio with 4 presets — natural, fluorescent, warm, cool — to compare results under different conditions. The output includes a personal palette of 16 clothing colours and 8 makeup colours, fully exportable.

What can you do with Velvet's result?

Once the seasonal palette is determined, Velvet offers 3 concrete tools. First, real-time virtual makeup try-on: lipsticks, eyeshadows, foundations are projected onto the face using the personalised palette, with a catalogue of over 200 cosmetic products indexed by brand and shade. Second, the Magic Wand AI generates full looks — hair, makeup, mood — from a keyword like "office", "date night", "beach". Third, Look Recipe breaks each result into 5 to 8 text steps with matching products. Velvet is available on iOS, free with monthly quotas (5 analyses, 20 virtual try-ons), and runs image processing locally whenever possible — no face photo is retained on the servers.

Frequently asked questions

Is Velvet an alternative to Style DNA or TrueErin?

Yes. Velvet offers instant seasonal color analysis like Style DNA or TrueErin, plus virtual makeup try-on and AI-generated personalized looks.

Do my photos stay private?

Yes. Processing happens on-device whenever possible and no photo is shared externally.

Velvet — Personalized Makeup & Style | mcsÉdition