Velvet

AI color analysis and personalized beauty.

Discover your seasonal color palette (Deep Winter, Soft Autumn...), virtually try on makeup and looks, and let the Magic Wand AI craft custom styles for you. Velvet is your smart beauty companion.

Download on the App StoreGet it on Google Play
Velvet
Velvet
v1.0.1
Version
iOS & Android
Platform
Live
Status
Lifestyle
Category

AI-powered Makeup & Style

Instant seasonal color analysis

Velvet identifies your seasonal color type in seconds — Deep Winter, Soft Autumn, Bright Spring and more. Discover the colors that naturally enhance your skin tone and undertones.

Realistic virtual try-on

Try on lipsticks, foundations and eyeshadows directly on your face in real time. Visualize every product and shade before you decide.

Magic Wand AI

Describe the look you dream of — 'vampire look for evening', 'natural makeup for the office' — and the AI instantly generates a complete proposal matched to your seasonal palette.

Look Recipe

Every virtual look comes with detailed step-by-step instructions to recreate it in real life. Recommended products, application techniques and the right order of steps included.

Lighting Studio

Preview your looks under different lighting conditions: daylight, candlelight, office or nightclub. Make sure your makeup looks flawless in every situation.

Privacy & local processing

Your facial data is processed locally on your device. No face images are sent to remote servers. Your privacy is protected by design.

Why Velvet?

Seasonal color analysis is the key to a harmonious style, but consulting an expert is expensive and online guides are unreliable. Velvet democratizes color analysis with artificial intelligence: in seconds, the app determines your season (Deep Winter, Soft Autumn, Bright Spring, etc.) and generates a personalized color palette for makeup, clothing and accessories. The virtual try-on lets you test hundreds of lipstick, foundation and eyeshadow shades directly on your face in real time.

The Magic Wand AI goes even further: simply describe a look ('vampire look for evening', 'fresh makeup for brunch') and Velvet creates a complete proposal that respects your seasonal palette. Each look comes with a Look Recipe featuring step-by-step instructions to reproduce it in real life, and the Lighting Studio lets you check the result under daylight, candlelight, office lighting or nightclub ambiance. On the privacy side, all facial data stays on your device. Velvet is free with an optional Velvet Pro subscription (weekly, monthly or annual, with a 3-day free trial) to unlock the full set of premium features.

Reveal your beauty

Free on iOS & Android. Velvet Pro subscription with 3-day free trial.

Download on the App StoreGet it on Google Play

In brief

How does Velvet determine your seasonal colour palette?

Velvet uses the front camera to analyse 3 skin tone dimensions: undertone (warm, cool, neutral), depth (light, medium, deep), and contrast between skin, eyes, and hair. An AI model trained on over 50,000 portraits labelled by 4 professional colour analysts then classifies the user into one of the 12 extended seasons — 4 main seasons (spring, summer, autumn, winter) with 3 sub-types per season (light, warm/cool, deep). Analysis takes 4 to 8 seconds depending on lighting quality, and Velvet offers a built-in Lighting Studio with 4 presets — natural, fluorescent, warm, cool — to compare results under different conditions. The output includes a personal palette of 16 clothing colours and 8 makeup colours, fully exportable.

What can you do with Velvet's result?

Once the seasonal palette is determined, Velvet offers 3 concrete tools. First, real-time virtual makeup try-on: lipsticks, eyeshadows, foundations are projected onto the face using the personalised palette, with a catalogue of over 200 cosmetic products indexed by brand and shade. Second, the Magic Wand AI generates full looks — hair, makeup, mood — from a keyword like "office", "date night", "beach". Third, Look Recipe breaks each result into 5 to 8 text steps with matching products. Velvet is available on iOS, free with monthly quotas (5 analyses, 20 virtual try-ons), and runs image processing locally whenever possible — no face photo is retained on the servers.

Frequently asked questions

Is Velvet an alternative to Style DNA or TrueErin?

Yes. Velvet offers instant seasonal color analysis like Style DNA or TrueErin, plus virtual makeup try-on and AI-generated personalized looks.

Do my photos stay private?

Yes. Processing happens on-device whenever possible and no photo is shared externally.